SEO is not a magic science and it’s certainly not an automatic way of achieving high ranking spots let alone number one positions on Search Engines. But a good knowledge of SEO principles  will allow us to adapt our site to the best practices defined by Search Engines so we can rank as high as possible.

Here is a collection of 10 tips and tricks that will make the optimization of your site an easier and more structured task so we can concentrate our efforts where it really matters.

1. Think of great titles

The HTML tag  <TITLE> is one of the most important and overlooked on-page ranking factors. With a good keyword study and creating unique titles for every page of our site we will be bringing those extra visitors that we need. Overlooking this tag may result in poor rankings under essential keywords and  low click through rates (remember that this is the text that users see as the link to our site).

The contents of this tag will be the first glimpse of our site that users will see on results in Google, so the title must not only be well written but skillfully summarize the content of the page. It’s the first chance we have to make a difference.

2. Make good use of HTML

Because HTML is a language that was created to structure and highlight text, do not use it correctly is a sin when we do SEO optimization.

When optimizing a page for search engines I always try to think of the way they read the pages and search engines to visualize yudarme to use a text browser like Lynx or Firefox using View> Page Style> No Style this show us a version of our pages without styles or adornments. If viewing the page in this way we have a document structured and easy to read, then our code is well optimized.

3. Do not forget the “Meta Description” tag

Many think that search engines completely ignore meta tags, this may be true sometimes for “Meta Keywords” but no way it is for “Meta Description”, in fact in many cases the content of this tag is what will teach the form as a summary of our pages in the results of a search.

So a short but accurate description of the content will ensure an influx of quality to our sites.

4. Start with a comprehensive Keyword research of your site

There are several tools that can help you, personally I think SEMRush is a good choice as it not only suggests keywords related to what we seek, but has information on the average adwords price for those keywords, so we idic the competition we have.

If we want a more powerful tool we have for Google Insight for Search,this tool is complete is Google Trends on steroids, detailing the areas of search, latest news and developments in search and related searches.

A quick look at these tools help us gain terms whereas we use the content of our pages.

5. What about social media and SEO?

This subject is for one or more items, much has been written about it yet no one seems clear on how or how much benefit the interaction in social networks for the SEO of our sites.

My advice is research  social networks that are related to our niche and start there, if these networks (blogs, forums, profiles, articles sites, etc.) are well regarded by Google, the links you get from them will be very valuable much more than if we send them to broader social networks.

This brings me to the next article.

6. Participates as a guest in Blogs

It is a good way to gain prestige, traffic and links to our pages.Maintaining a blog is a difficult task (as you can verify by looking at the updates that I make this blog) and many bloggers will be happy you help them with their content in exchange for a referral link to your pages. For their part they will gain in content, traffic and affiliate commissions and AdSense and yours will gain a valuable link, permanent and on the search engines you never penalized.

7. Use Google Webmaster Tools

Or if the package of tools that will provide the form where you want posicionaros. Google offers a comprehensive suite of tools called Google Webmaster Tools where you can monitor the behavior of your pages in search engines.

This is where we see, among other things, if people were this finding by the keywords you want. Also we can send Google a map in XML cuámtas our site and see pages has indexed.

One very important thing and that webmasters often overlooked, is the section that says the rate of indexation that Google applies to us, if this is low is a sign that we need more inbound links matter.

8. SEO: Divide and conquer

Today nothing is written in stone, although large dominate a market does not mean your little page can not gain an advantage, the key is starting small, look for niches where the big are not as strong and strengthen our presence through them.

Instead of creating a great site that contains all the sections, try creating different domains for each section, which monitors more successful and potentially up to gain strength and can assist the other sections. It’s a vicious circle that eventually you will grow exponentially if you do well.

9. Choose your domain wisely

Your domain must consist of keywords related to your content, preferably by the principal for which you want to position. Use words to blind the eyes of search engines such as articles and interjections if you can not get the desired domain without them, and try to make it as easy to remember as possible.

If your site is targeted at local audiences in the country registers a domain, if change is addressed to everyone, pick a domain. Com.

Once you register and Include content before you give it high in search engines, to reduce the time that your property passes in the Sandbox

10. Do not despair

SEO or optimizing your pages for search engine positioning is a difficult task, but that ultimately pays off, if you are consistent, then reap the benefits.

Some websites position in the year 2001 remains the number one keyword results very competitive even without updating for months, and require no effort and have earned respect for Google.

So I said, do not despair, read many forums (and of course this blog) and tell me the results.