Whether you are doing the SEO for your site in-house or you are hiring an external agency like us to do the SEO of your pages for your, you should at least have a minimum knowledge of what SEO is and what techniques are allowed by Search Engines and which ones are frowned upon.

Certain tools will help us determine the state of the Search Engine Optimization (SEO) of our site and what’s the path we should follow, and the use of these tools will allow us to have a better idea of what to expect from our in-house or agency SEO team.

This is a list that will grow with time as new tools become available.

SEO Keyword Research

There are several tools that can help do the much needed keyword research that should be done before any SEO optimization on your site.

WordTracker

Very useful tool that allows you to manage several different profiles so you can define several different projects and save your findings in a tidy way.

WordTracker has been historically one of the most used tools by SEO and PPC experts, the fact that you can check related keywords with their search counts and anchor text used makes this tool invaluable for any serious Keyword research.

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Google Adwords Keyword Tool

Yet another free tool offered by Google, but the fact that is free doesn’t make it any less valuable. You can search keywords related to a term or you can ask the tool to crawl a certain site and it’ll return a list of related terms that you can easily add to a list that you can later expert in TXT, Excel or CSV file.

It provides very valuable information such as competition in Adwords (relative), local amount of searches per month and worldwide amount of searches per month.

SEMRush Keyword Research

SEMrush is an extremely useful tool, both for SEO and for PPC especially if you work in wither the US, German, French or Russian markets; even the free version gives you a lot of information about a site keywords it ranks for, which keywords deliver the most traffic and how many keywords a site ranks for in Google.

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Ranking Tools

In this section we describe the tools that will help us with checking our rankings and comparing our rankings against our competition’s.

SEOBook Ranking Checker

SEOBook  is one of the best SEO reference sites that there are on the web, and they have created a good variate of free tools that can help us with our SEO tasks, their Rank checker is a fantastic free tool for keeping up with our rankings for out top 100 preferred keywords.

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SEO is not a magic science and it’s certainly not an automatic way of achieving high ranking spots let alone number one positions on Search Engines. But a good knowledge of SEO principles  will allow us to adapt our site to the best practices defined by Search Engines so we can rank as high as possible.

Here is a collection of 10 tips and tricks that will make the optimization of your site an easier and more structured task so we can concentrate our efforts where it really matters.

1. Think of great titles

The HTML tag  <TITLE> is one of the most important and overlooked on-page ranking factors. With a good keyword study and creating unique titles for every page of our site we will be bringing those extra visitors that we need. Overlooking this tag may result in poor rankings under essential keywords and  low click through rates (remember that this is the text that users see as the link to our site).

The contents of this tag will be the first glimpse of our site that users will see on results in Google, so the title must not only be well written but skillfully summarize the content of the page. It’s the first chance we have to make a difference.

2. Make good use of HTML

Because HTML is a language that was created to structure and highlight text, do not use it correctly is a sin when we do SEO optimization.

When optimizing a page for search engines I always try to think of the way they read the pages and search engines to visualize yudarme to use a text browser like Lynx or Firefox using View> Page Style> No Style this show us a version of our pages without styles or adornments. If viewing the page in this way we have a document structured and easy to read, then our code is well optimized.

3. Do not forget the “Meta Description” tag

Many think that search engines completely ignore meta tags, this may be true sometimes for “Meta Keywords” but no way it is for “Meta Description”, in fact in many cases the content of this tag is what will teach the form as a summary of our pages in the results of a search.

So a short but accurate description of the content will ensure an influx of quality to our sites.

4. Start with a comprehensive Keyword research of your site

There are several tools that can help you, personally I think SEMRush is a good choice as it not only suggests keywords related to what we seek, but has information on the average adwords price for those keywords, so we idic the competition we have.

If we want a more powerful tool we have for Google Insight for Search,this tool is complete is Google Trends on steroids, detailing the areas of search, latest news and developments in search and related searches.

A quick look at these tools help us gain terms whereas we use the content of our pages.

5. What about social media and SEO?

This subject is for one or more items, much has been written about it yet no one seems clear on how or how much benefit the interaction in social networks for the SEO of our sites.

My advice is research  social networks that are related to our niche and start there, if these networks (blogs, forums, profiles, articles sites, etc.) are well regarded by Google, the links you get from them will be very valuable much more than if we send them to broader social networks.

This brings me to the next article.

6. Participates as a guest in Blogs

It is a good way to gain prestige, traffic and links to our pages.Maintaining a blog is a difficult task (as you can verify by looking at the updates that I make this blog) and many bloggers will be happy you help them with their content in exchange for a referral link to your pages. For their part they will gain in content, traffic and affiliate commissions and AdSense and yours will gain a valuable link, permanent and on the search engines you never penalized.

7. Use Google Webmaster Tools

Or if the package of tools that will provide the form where you want posicionaros. Google offers a comprehensive suite of tools called Google Webmaster Tools where you can monitor the behavior of your pages in search engines.

This is where we see, among other things, if people were this finding by the keywords you want. Also we can send Google a map in XML cuámtas our site and see pages has indexed.

One very important thing and that webmasters often overlooked, is the section that says the rate of indexation that Google applies to us, if this is low is a sign that we need more inbound links matter.

8. SEO: Divide and conquer

Today nothing is written in stone, although large dominate a market does not mean your little page can not gain an advantage, the key is starting small, look for niches where the big are not as strong and strengthen our presence through them.

Instead of creating a great site that contains all the sections, try creating different domains for each section, which monitors more successful and potentially up to gain strength and can assist the other sections. It’s a vicious circle that eventually you will grow exponentially if you do well.

9. Choose your domain wisely

Your domain must consist of keywords related to your content, preferably by the principal for which you want to position. Use words to blind the eyes of search engines such as articles and interjections if you can not get the desired domain without them, and try to make it as easy to remember as possible.

If your site is targeted at local audiences in the country registers a domain, if change is addressed to everyone, pick a domain. Com.

Once you register and Include content before you give it high in search engines, to reduce the time that your property passes in the Sandbox

10. Do not despair

SEO or optimizing your pages for search engine positioning is a difficult task, but that ultimately pays off, if you are consistent, then reap the benefits.

Some websites position in the year 2001 remains the number one keyword results very competitive even without updating for months, and require no effort and have earned respect for Google.

So I said, do not despair, read many forums (and of course this blog) and tell me the results.

If you want to improve the rankings of your pages on Search Engines you will certainly have to improve your inbound links portfolio apart from doing your on-page SEO.

According to the survey “Search Engine Ranking Factors” Done by SEOmoz.org, the amount of links pointing to a site are responsible for up to 22% of the factors that will push a page to the top of the SE results. But  the influence that links have in the overall performance of a site on SE doesn’t stop there, the amount and quality of your inbound links will also determine the trust?authority of your domain (24%) and the anchor used in those links will determine the keywords under which your pages will be ranking.

Search Engines Ranking Factors

As you can see in the figure below, doing your on-site SEO optimization should only amount to 15% of your efforts and concentrating efforts on a good link building strategy will produce more immediate resultson search engines.

Data info: SEOmoz.org

Improve your site’s link popularity with the help of YourSearchExpert.com

If you are looking to improve the inbound links profile of your site, and get much higher rankings for your target keywords, we have the best solutions for you, whether they are standard pre-arranged packages or more bespoke solutions, let us know your case and we’ll guide you through or products to find the best solution for you.