“El contenido es el Rey” That’s our Spanish SEO motto

Probably this sounds like an outdated SEO strategy but the truth is that content itself though no longer the King of SEO, it is the driving force that will grant you great conversion rates and lots of free inbound links.
Think about it, having great compelling content has always been the key to a website’s success. Forget about most of the SEO tips you hear around, if you don’t have good content the SEO optimization of your site will become harder and less productive.
If you …

“Content is King” was the SEO moto few years ago
In what seemed to be the SEO panacea, useful content seemed to be the key to the top position in search engines, and while it’s no longer true, having good content is definitely paramount for reaching the wanted top positions in SERPs.  Compelling content and Good SEO copywriting is an essential part of any SEO strategy campaign, and while it may be evident that no one knows more about our business than ourselves, hiring a good SEO Copywriter can not only make a difference in your …

SEO is not a magic science and it’s certainly not an automatic way of achieving high ranking spots let alone number one positions on Search Engines. But a good knowledge of SEO principles  will allow us to adapt our site to the best practices defined by Search Engines so we can rank as high as possible.
Here is a collection of 10 tips and tricks that will make the optimization of your site an easier and more structured task so we can concentrate our efforts where it really matters.
1. Think of great …

If you want to improve the rankings of your pages on Search Engines you will certainly have to improve your inbound links portfolio apart from doing your on-page SEO.
According to the survey “Search Engine Ranking Factors” Done by SEOmoz.org, the amount of links pointing to a site are responsible for up to 22% of the factors that will push a page to the top of the SE results. But  the influence that links have in the overall performance of a site on SE doesn’t stop there, the amount and …