Whether you are doing the SEO for your site in-house or you are hiring an external agency like us to do the SEO of your pages for your, you should at least have a minimum knowledge of what SEO is and what techniques are allowed by Search Engines and which ones are frowned upon.
Certain tools will help us determine the state of the Search Engine Optimization (SEO) of our site and what’s the path we should follow, and the use of these tools will allow us to have a better idea of …

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In a nutshell we are going to try to explain the way building links for a site should work, that way our clients can be assured that we won’t be using any black hat techniques on Link Building that may jeopardize the presence of your site on Search Engines.
If your site has been around for years, chances are that it …

SEO is not a magic science and it’s certainly not an automatic way of achieving high ranking spots let alone number one positions on Search Engines. But a good knowledge of SEO principles  will allow us to adapt our site to the best practices defined by Search Engines so we can rank as high as possible.
Here is a collection of 10 tips and tricks that will make the optimization of your site an easier and more structured task so we can concentrate our efforts where it really matters.
1. Think of great …